Love that Lasts, Belief that Endures

More than just selling bracelets, we offer additional services to help the belief in love last forever.

couple bracelets/matching bracelets/Boyfriend Girlfriend Bracelets/BF GF Bracelets-loveBelif

Love that Lasts, Belief that Endures

We’re not just selling bracelets, we’re helping the belief in love last forever.

couple bracelets/matching bracelets/Boyfriend Girlfriend Bracelets/BF GF Bracelets-loveBelif

About Us

A brand born out of love

Our story begins with the founder Hugh’s reflections on how to ensure he and his partner Yanzi could love each other for a lifetime.

Why We

Can help the belief in love last forever

Design concept inspired by Self-fulfilling prophecy and behavioral confirmation theory

Design concept inspired by Self-fulfilling prophecy and behavioral confirmation theory

Beliefs or expectations about others can lead to self-fulfillment. Once social beliefs are established, they can trigger certain behaviors in others that reinforce those beliefs. Believing that your partner deeply loves you may lead she/him to act in ways that make that love real. Our bracelets reminds couples to constantly reaffirm the belief that their partner loves them, guiding both individuals to consistently exhibit loving behaviors and ensuring that love remains enduring.

Design concept inspired by Fundamental Attribution Error Theory​

Design concept inspired by Fundamental Attribution Error Theory

When evaluating others’ behaviors, people tend to overestimate the influence of personal factors (thinking, “He/She must not love me anymore if they’re acting like this”) while underestimating the impact of external situational factors (perhaps influenced by the environment or unwritten rules at a particular place). Our bracelets reminds couples not to easily missattribute their partner’s behavior to a lack of love but to consider external factors, helping maintain a strong belief in love.

Design concept inspired by Fundamental Attribution Error Theory

When evaluating others’ behaviors, people tend to overestimate the influence of personal factors (thinking, “He/She must not love me anymore if they’re acting like this”) while underestimating the impact of external situational factors (perhaps influenced by the environment or unwritten rules at a particular place). Our bracelets reminds couples not to easily missattribute their partner’s behavior to a lack of love but to consider external factors, helping maintain a strong belief in love.

Design concept inspired by Fundamental Attribution Error Theory​
couple tasks

Coupple tasks designed based on psychological theories

We included a card in the package with 4 one-time couple tasks and 3 different monthly couple tasks. These tasks are designed based on various psychological theories, and by completing them together, couples can significantly strengthen their belief in each other’s love. When faced with challenges in the future, this belief will be harder to shake.

Receive 2 exciting and unique couple tasks every month via email subscription

If you want to keep your love fresh and your love beliefs never fading, you won’t want to miss our fun and creative couple tasks delivered to your inbox on the 1st and 15th of each month. If you’re interested, you can subscribe to our email service for just $15 a month. Subcribe Now>

Receive 2 exciting and unique couple tasks every month via email subscription

If you want to keep your love fresh and your love beliefs never fading, you won’t want to miss our fun and creative couple tasks delivered to your inbox on the 1st and 15th of each month. If you’re interested, you can subscribe to our email service for just $15 a month. Subcribe Now>

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